Rebranding strategy

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Rebranding strategy

Identify one current struggling consumer product.

Access the GCU Library business data bases. Research “rebranding strategy.”

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

A new name

Changes in packaging

The price point

Product position

Advertising strategy

A distribution method

Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

 

Answer preview to rebranding strategy

Rebranding strategy

APA

972 words

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