Describe the strategic direction of each of the three social networking platforms
Wells, Georgia, and Betsy Morris. “Snap Brings Camera into Focus as Social Messaging Tool; Company Bought a Series of Companies Specializing in Computer Vision, Augmented Reality.” Wall Street Journal (Online)Feb 27 2017.
In a one-page, single spaced paper, answer the following questions:
Describe the strategic direction of each of the three social networking platforms discussed in the article (Snap, Facebook, and Twitter)?
Which of these three strategies seems the most promising to you? Why?
How did Snap differentiate itself when they launched? Why was that difference important to users?
What enhancements have they made? Why have these been important to users? advertisers? Why is it important to appeal to both users and advertisers?
As I grade this assignment, I will be looking for the following:
Your ability to describe the variety of strategies being pursued by the three social media platforms.
Your ability to develop a thesis statement about which one is the most promising and back it up.
Your understanding of how Snap differentiated itself from other platforms and how they have enhanced the platform
Your understanding of the importance of appealing to both users and advertisers
Professional Communication, spelling, and grammar
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