Locate and read the case study titled “Radiance Reconstructive Surgery”
Locate and read the case study titled “Radiance Reconstructive Surgery” at the end of section 5.3 of your course text. Complete the interactive module associated with this study. Then, conduct a strategic marketing analysis, similar to the one that Melissa would prepare, for Radiance. Based on this information, thoroughly answer the following questions:
- What marketing strategies should Radiance pursue in the next five years? Explain why the strategies you select would best fit the organization.
- Should Radiance engage in lifestyle, sponsorship, or event marketing? Explain your answer.
- Which venues would best match with Radiance’s brand, should the organization choose to move forward with these types of marketing?
- What damage control techniques should Melissa employ? Or, would she be better off to just wait and let some time pass before responding? Defend your answer.
Your discussion must be one to two pages in length (excluding title and reference pages). Utilize your course textbook and at least one additional scholarly source. Your paper and all sources must be formatted according to APA style as outlined in the Ashford Writing Center.
…………….Answer Preview………….
- What marketing strategies should Radiance pursue in the next five years? Explain why the strategies you select would best fit the organization.
Radiance should be concerned with promoting the business image by building quality customer trust. One strategy of achieving this would be to lower prices and come up with several promotional packages aimed at reaching out to many customers. Due to the recession, the company may consider initial loss or zero-profit equilibrium…
APA
414 words
