The Psychology of Social Media – Social Media Theory and Schema

Instructions:

We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose another person (such as a celebrity or a politician). Spend some time looking through their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

A good introduction including who your subject is and a good overview of them and their social media use

Examples and discussion of schema/script theory in your subject

Examples and discussion of cultivation theory in your subject

Examples and discussion of agenda-setting theory in your subject

Examples and discussion of social learning in your subject

Examples and discussion of uses and gratifications theory in your subject

Conclusions