What consumer need does the product solve
Product Case study for Ford
(7-8 pg) include graphs and charts
The Product
What good and/or service does the organization offer?
https://corporate.ford.com/microsites/sustainability-report-2017-18/customers-products/index.html
https://www.reuters.com/finance/stocks/company-profile/F.N
What consumer need does the product solve?
https://corporate.ford.com/microsites/sustainability-report-2017-18/customers-products/index.html
https://media.ford.com/content/fordmedia/fna/us/en/news/2016/01/11/fordpass.html
What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
https://www.marketing91.com/marketing-mix-of-ford-motor-company-ford-marketing-mix/
http://panmore.com/ford-motor-company-marketing-mix-4ps-analysis
What competitive advantage does the marketing strategy offer?
http://panmore.com/ford-motor-company-generic-intensive-growth-strategies
Answer preview to what consumer need does the product solve
APA
2004 words
