Promotion refers to the activity of supporting or encouraging a venture or a course
Promotion
Promotion refers to the activity of supporting or encouraging a venture or a course. In business, it refers to publicizing a venture, organization, or product to increase public awareness or increase the sales of the product. Promotion is part of the 4Ps of the marketing mix that is the basic business model. They are a set of tools used in marketing that business and organizations utilize to attain their marketing objectives. The main goal of promotion is to communicate to clients and customers that they require a specific product or service and that the said product or service is priced appropriately. It features things or rather aspects such as public relations, advertising, and overall media strategy that a firm utilizes to introduce a specific product into the market. Marketing professionals have a tendency of combining placement and promotion elements to ensure that they reach their target or core consumers. In simple words, promotion is the thoughtful and creative advertising that firms use to reach their intended target market. For instance, a firm might utilize an email campaign, a public relations campaign, or an Instagram campaign to reach its intended market. It can also implement a combination f all these campaigns.
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