Why does a company take that route for a “new” product
#8 New and improved – why not just new? (Professor)
For the class:
We see it all the time in products. The company announces its product is new and improved. Why does a company take that route for a “new” product? Should the company develop a new product?
What are your thoughts?
……………….Answer preview………………………….
Companies often improve their products by incorporation of new features to it, and introducing them to the market as new and improved. Most companies take this route because it results to new customers or even more benefit-realization by existing consumers. Additionally, this strategy expands the product’s scope……………………………………….
APA
138 words
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