New product strategy and marketing launch plan for HARBS

Write the following points for HARBS’s new product strategy and marketing launch plan:

Positioning

Key points of differentiation

Target Audience

Key Product Attributes (why it’s better than its competitors, key selling points)

Consumer Research to support launch plans (should have a research plan, ex a focus group)

Distribution/Channel Strategy, Promotional Plan, PR Strategy, Advertising (you should write both social media and in-store)

3 Year Long Term vision for the brand (change artist every year, change museum for their cooperation, now HARBS’s main consumers are Asian, after this new four seasons new cake, will have more American consumer.)

harbs_new_product