How would you define the attributes and benefits of the chosen product
Today, there is a great multitude and varieties of new products
available in stores and online, from which consumers can choose.
Think about the new products you’ve seen in the past two or three
years, then choose a new product from any category.
Questions
1. How would you define the attributes and benefits of the chosen product?
2. Define the core, actual, and augmented product benefits.
3. Briefly describe the steps in the new product development process.
4. Each product will have a life cycle, although its exact shape and length are not
known in advance. Explain each step in the PLC.
5. What are the dimensions upon which a company manages its product portfolio?
Answer preview to How would you define the attributes and benefits of the chosen product
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