Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researched
Provide the instructor with the following information (250-300 words):
Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a consumer behavior framework.
be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection.
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Pepsi Blue is one of the brand names from PepsiCo. Pepsi Blue was launched in 2002 and the mainly contain the berry flavored drinks. The brand was first discounted in Canada and united states of America.To date, the brand is still available in the Indonesian and the Philippines market. The motivation behind the production……………………..
APA
310 words
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