Product and Distribution
Part 1 concerns New Product Development at GaGa’s:
New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new product development process, you will learn about the struggles of branding, line extensions, and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).
Part 2 concerns Distribution or Place at New Balance® Hubway:
New Balance® Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, New Balance Hubway employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area. Execute the Assignment to demonstrate your understanding of the distribution component of the marketing mix (Lamb et al., 2014).
For both parts you will:
Watch a video:
Part 1: ©GaGa’s Inc.
Part 2: New Balance® Hubway
Using research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2 ) in your textbook, answer the questions on GaGa’s Inc. and Hubway in the 2 templates provided below for parts 1 and 2.
Video links: http://content-bus.kaplan.edu/MT219_1602B/topics/mt219-08-10-a-01-reference_video.html
………………………………Answer preview………………………………
Customer participation is fundamental to the success of any business organization. New Balance® Hubway use the online environment to encourage participation by making their content relevant. They can answer all consumer queries using the information found in their website. They use videos and animations to make their content comprehensible. It is easy to navigate through information on their website………………………………
APA
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