What was the problem

The assignment is to complete the TRACE case study and answer the following questions

What was the problem?
Who are the three target audiences?
What type of research was conducted to better understand the target audiences?
What other questions could they have asked? List three.
What were the key combined insights on the target audiences regarding how they wanted to see themselves in advertising? Is this surprising? Explain.
What is the proposition?
What was the creative strategy? Do you agree with this strategy? How would you improve it?
What were the public relations efforts? Do you agree with this strategy? How would you improve it?
Trace used in-window outdoor technology to promote its brand. Do you think that this strategy is an effective way to target millennials?
What type of tactics were used to measure the effectiveness of the campaign? What would you add?

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