A Managed Care Organization marketing manager reduced the MCO’s premium by 10 percent
Topic: Premiums
Thread: A Managed Care Organization marketing manager reduced the MCO’s premium by 10 percent and saw a 20 percent increase in the number of subscribers. He then thought that if the premium was reduced by another 20 percent, he would see a 40 percent increase. What is your analysis of this reasoning?
500 words, 2 scholarly, peer reviewed references, in addition to course textbook, 1 instances of biblical integration.
Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning. ISBN: 9781284094312.
Answer preview to a Managed Care Organization marketing manager reduced the MCO’s premium by 10 percent
APA
584 words
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