Porter’s generic strategies

Case study

In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research

on their business strategy.

Write a one-page (250-word) paper to include the following:

A brief explanation of Porter’s generic strategies

Identification of the strategy US Airways uses

Examples and justification to support the strategy chosen

Use APA style

……………..Answer Preview………………

Porter’s generic strategies are essential in enabling a company to achieve competitive advantage that will lead to positive financial performance. The generic strategies are unique since they can be applied to either products or service and in almost all existing industries. The generic strategies take two forms, which entail the cost leadership and differentiation. The cost leadership policy ensures that a business is able to achieve competitive advantage by increasing the market share and cut down on cost, which will increase………………

APA

309 Words