Explain the key findings from PEST analysis.
EXTERNAL ANALYSIS
ASSIGNMENT OVERVIEW
The organizational leadership of your selected firm (Ford, Procter & Gamble, Virgin Group, or Build-Your-Own firm) has requested that you provide them with an executive briefing report outlining the key findings of an external analysis of environmental and industry influences that could impact the strategy of the firm. You are required to use two external analysis frameworks, PEST and Porter’s Five Forces Model, to support your report.
ASSIGNMENT CONTEXT
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
Competency 1 – Apply strategic theories, models, and best practices to understand and explain an organization’s strategy.
Explain the key findings from PEST analysis.
Explain the key findings from Five Forces analysis.
Summarize the key finds for both strategic models.
Competency 2 – Analyze the fit of the internal elements (resources, capabilities, goals, structures, systems, and values) with the organizational strategy.
Recommend organizational strategies for leadership based on the external analysis.
Competency 4 – Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Write coherently to support a central idea; use current APA style, and correct grammar, usage, and mechanics, as expected of a business professional.
ASSIGNMENT PREPARATION
Review the organization and the industry before applying the strategic models below to your selected firm. You will need to use at least five current, scholarly or professional resources for this assignment. Follow these steps:
Complete a PEST analysis for the selected firm. Be sure that this is based on research of the organization, not conjecture or opinion.
Complete Porter’s Five Forces Model for the selected firm. Pay particular attention to the relationships of elements from both models.
ASSIGNMENT REQUIREMENTS
Using the results from both PEST and Porter’s Five Forces models, write a 4–6 page executive briefing report for organizational leadership. Use the Assessment 4 Executive Briefing Report template (linked in Resources). As noted above, support your report with at least five academic resources. Your report should include the following:
Title with introduction.
An explanation of key findings from PEST analysis.
An explanation of key findings from Porter’s Five Forces analysis.
A summary of key findings/results for both models.
Recommendations for leadership as a result of your external analysis.
Reference page.
‹Note: Title page and reference page(s) are not included in the overall page count.
Use clear headings and subheadings to organize the key points of your report.
Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling, and mechanics as expected of a business professional. Cite and reference all sources using current APA style.
SUBMISSION REQUIREMENTS
References: Support your executive briefing report with at least five academic resources from the Capella University Library.
APA Style: Use current APA style for all citations and references.
Length: The body of the report must be 4–6 double-spaced, typed pages, not including title page and reference list.
Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message.
Font: Times New Roman, 12 point.
Refer to the External Analysis Scoring Guide to ensure that you meet the grading criteria for this assignment.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.
RESOURCES
External Analysis Scoring Guide.
The Virgin Group in 2012.
Library Quick Start Tutorials..
Case 8: Procter & Gamble’s Organization 2005 Project.
APA Style and Format.
Firm Research Information.
Writing Feedback Tool.
Ford and the World Automobile Industry in 2012.
Assessment 4 Executive Briefing Report Template.
The Company I will be using is FORD MOTOR COMPANY
Answer preview to explain the key findings from PEST analysis.
APA
1458 words
