Personas and User Journeys
Title: Personas and User Journeys
Assignment Instructions: Assignment Directions:
Personas are fictional archetypes that embody the brand’s values and represent the ideal customer’s perspective.
Personas are fictional and general representations of a target audience with similar attitudes, objectives, needs, and behaviors.
Personas play a relevant role in the customization of solutions, providing insights that can be used to promote personalized experiences.
Put yourself in your customer’s shoes through personas. For this assignment you will describe the persona(s) you are using in your design thinking process. Submit a Word document that includes a verbal description of your persona as well as an image/graphic representation of the persona. Also include a graphical representation of the user journey, i.e. the stages of users’ relationship with the product or service.
https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them
https://www.interaction-design.org/literature/topics/customer-journey-map
Paper Format: APA
Answer preview to Personas and User Journeys
APA
600 WORDS
