Compare the performance of Acer’s branded PC business and its contract manufacturing business BEFORE the company split.
1. Compare the performance of Acer’s branded PC business and its contract manufacturing business BEFORE the company split.
2. Why did Acer split into Acer and Wistron?3. What explains which activities were placed in the Acer company and which in the Wistron company?4. Please compare the performance of the two companies after the split. Please explain the reasons for the differences in performance.5. How will the Acer branded business’ traditional position versus competitors affect its ability to succeed in the Chinese Mainland?6. Which company has the more promising future? Why?
Hint: This case requires that students combine the External Analysis with the Internal Analysis.
The maximum word size of the analysis and answers should be 1,000 words excluding identification, footnotes, and exhibits. Exhibits should be added to show analysis and provide key pieces of information but should not be used to augment to word count.
Grading Rubric for Written Case Analyses
Critical Thinking Rubric – STRT Graduate Courses
Capstone
Milestones
Benchmark
Points
4
3
2
1
Framing the Problem / Explanation of issues
20%
Issue/ problem to be considered critically is stated clearly and described comprehensively, delivering all relevant information necessary for full understanding. If appropriate, the decision maker is correctly identified.
Issue/ problem to be considered critically is stated, described, and clarified so that understanding is not seriously impeded by omissions. If appropriate, a decision maker is identified .
Issue/ problem to be considered critically is stated but description leaves some terms undefined, ambiguities unexplored, boundaries undetermined, and/ or backgrounds unknown.
Issue/ problem to be considered critically is stated without clarification or description.
Analysis
35%
Information is taken from source(s) with enough interpretation/ evaluation to develop a comprehensive analysis or synthesis. Frameworks and concepts are correctly used in analysis. Employs quantitative information throughout to support points.
Information is taken from source(s) with enough interpretation/ evaluation to develop a coherent analysis or synthesis. Frameworks and concepts are at times correctly used in analysis. Quantitative information is integrated into some of the main points but not all.
Limited information is taken from source(s) with some interpretation/ evaluation, but not enough to develop a thorough analysis or synthesis. Frameworks and concepts are identified but not incorporated into the analysis. Very little quantitative information is integrated in the analysis.
Basic information is utilized. Few if any frameworks are concepts are identified but not incorporated into the analysis. Minimal quantitative information is integrated.
Recommendations
35%
Recommendations and conclusions are logical and reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order. All recommendations are well supported. When appropriate, options are clearly identified and the selection of one option over another is explained.
Some recommendations are logically tied to a range of information. Other recommendations are weakly supported. When appropriate, options are identified and some explanation for selection of one option is provided.
Recommendations are tied to some information but logic is incomplete or poorly laid out in some instances. When appropriate, options are identified but explanation for selection of one option over others is not clear.
Recommendations are inconsistently tied to some of the information discussed. When appropriate, options or explanation of choice are not clearly identified or explained.
Quality of Report
10%
Uses appropriate writing style and language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error- free. Demonstrates skillful use of high- quality, credible, relevant sources to develop ideas and correctly cites these sources.
Uses straightforward language and appropriate writing style that generally conveys meaning to readers. The language in the portfolio has few errors. Demonstrates consistent use of credible, relevant sources to support ideas and correctly cites these sources.
Uses language that generally conveys meaning to readers with clarity, although writing and writing style may include some errors. Demonstrates an attempt to use credible and/or relevant sources to support idea. Sources are cited, but not using in appropriate citation style.
Uses language that sometimes impedes meaning because of errors in usage. Demonstrates an attempt to use sources to support ideas in the writing. Some sources are missing or cited but not using an appropriate citation style.
Requirements: 1200 | .doc file
Answer preview to compare the performance of Acer’s branded PC business and its contract manufacturing business BEFORE the company split.
APA
1230 words