What type of diversifier is PepsiCo

Please read the case attached and answer, in detail and using specifics from the case, these four questions: As an consultant for PepsiCo’s managers, consider:

1. What type of diversifier is PepsiCo? (unrelated, related, linked, related linked, etc.)

2. Support this conclusion with specific elements from the case.

3. Should PepsiCo acquire Carts of Colorado? Support your conclusion regarding what each firm offers the other in terms of efficiency, monopoly, synergy, and diversity.

4. Should PepsiCo acquire California Pizza Kitchen? Support this decision in a similar fashion to CoC.

pepsi_case