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Developing Your Topic

Developing Your Topic Post your research question/topic for your research paper. Your post should indicate: You should offer constructive feedback on at least one of your classmates’ proposals. As you address their proposals, consider whether their proposals are too narrow or too broad, and whether it represents a good area for further research. Use this … Read more

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Marketing Communications

Marketing Communications Prior to beginning work on this discussion forum, review Chapter 15 of your textbook, Integrated Advertising, Promotion, and Marketing Communications. Part A There are three main categories of evaluation tools used to assess IMC systems: Select one metric or technique from each category and explain how it helps marketers evaluate an IMC campaign. Part … Read more

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Integrated Advertising

Integrated Advertising Prior to beginning work on this discussion forum, review Chapter 14 of your textbook, Integrated Advertising, Promotion, and Marketing Communications. The communications programs of many firms do not meet ethical and legal requirements. They resort to deceptive and unfair marketing practices. Please elaborate on the following prompts as you complete your discussion: Requirements: clear … Read more

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Formal topic proposal

Formal topic proposal Submit your Formal topic proposal for your research paper to this folder for instructor feedback. This is an ungraded assignment. However, part of the final grade for your final paper will be based on evidence that you made use of the proposal feedback. I have provided the feedback from the research paper … Read more

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