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Explain the Elaboration Likelihood Model of Persuasion.
Explain the Elaboration Likelihood Model of Persuasion. Explain the Elaboration Likelihood Model of Persuasion. Information can be found in the Perloff text, chapter 14. What are the differences between low involvement voters (lack interest in politics) and high involvement (highly interested in politics)? What messages appeal to low involvement voters vs the high involvement voters. … Read more

