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Develop a product idea for P&G and explain how it can satisfy the need of this segment
Develop a product idea for P&G and explain how it can satisfy the need of this segment P&G’s new customer segment is “$2 a day consumers” in China (Reingold 2011). In your report, answer the following questions: Describe the unmet need(s) of people in this segment Evaluate the segment attractiveness with the five criteria: substantial, … Read more

