Differential diagnosis Wellness Visit, Part 1: Patient Interview Your final project in this course is a 3-part Wellness Visit that includes a 1) a written comprehensive patient interview (Subjective), 2) a written comprehensive head-to-toe physical examination (Objective), Assessment (Differential diagnosis) and Plan of Care, and 3) a VoiceThread voice-over case presentation of the wellness visit … Read more
Stakeholders and stakeholder groups Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop a positive attitude to your … Read more
Managing and optimizing brand equity Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of … Read more
The chief marketing officer (CMO) of global operations You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response … Read more
Marketing in the digital age Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time. As a regional marketing … Read more
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