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Read the case study “Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.”
Read the case study “Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.” In the Supplemental Material below, read the case study “Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.” Based on the information, evaluate the three basic approaches used by Apple to produce innovation. Be … Read more

