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Marketing 421

Marketing 421 Select a company currently experiencing marketing changes. Create a 6-8 slide Microsoft®PowerPoint®presentation (including a title slide) that analyzes that company’s marketing mix: Each of the four P’s should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Use … Read more

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Changing Populations

Changing Populations Consider the following scenario: Jose Guerrero and his wife Maria own and operate a small human service business that provides substance abuse detox and counseling services for Heroin addicts. Presently, the business is located in Phoenix AZ. Mr. Guerrero and his wife have been offered a business venture and have been asked to … Read more

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Reagan, Gorbachev and Berlin wall

Reagan, Gorbachev and Berlin wall http://www.americanrhetoric.com/speeches/ronaldreaganbrandenburggate.htm U.S. President Ronald Reagan fought to end the Cold War during his tenure in office (1981-1989). In 1987, Reagan delivered a passionate speech in which he challenged Mikhail Gorbachev, leader of the USSR, to tear down the Berlin Wall. Why did Reagan demand Gorbachev to tear down the Wall? … Read more

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