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Journal 2: Marketing Plan Part C: Unique Selling Proposition You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services. The key word in Unique Selling Proposition (USP) is “unique.” There are very few products or services … Read more
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Case Study: Video Case Study: Environmental Protection—Environmental Victory Watch the video case study and then write a one- to two-page reflective paper (double spaced) on the following questions while discussing the connections between business, law, politics, and ethics. 1. The idea of global warming has not been universally accepted. Discuss how the law must balance … Read more
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In this final reflection, you are asked to describe a set of skills you acquired over the years that allows you to be creative in some wa In this final reflection, you are asked to describe a set of skills you acquired over the years that allows you to be creative in some way. This might be … Read more
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How would you estimate the total market potential for Snork-All? What kind of historical data might help with this project For this assignment, read Case 5.2, “Global Container Corporation: Creative Sales Forecasting,” on pages 146-147 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations … Read more
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Utilizing the “Conceptual Model for a Sales Force Organization Audit” found in C Utilizing the “Conceptual Model for a Sales Force Organization Audit” found in Chapter 13 of your textbook, assume the role of an auditor to evaluate each of the elements discussed (sales management functions, sales force organization planning system, sales manager evaluation, environment … Read more
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