Start your initial post by identifying two characteristics of utilitarianism

300 words in length and have citations and references in APA notation.

Write: Start your initial post by identifying two characteristics of utilitarianism, two characteristics of virtue ethics, and two characteristics of deontology. Organize this part of your post so that it is clear which characteristics belong to which ethical theory. You can do this by means of subtitles, or by presenting a table. You should aim to write one complete and clear sentence for each characteristic rather than just one or a few words.

Then, take the position that Starbucks is guided by utilitarianism and analyze how the notion of the moral good in utilitarianism leads to a unique approach to ethical problems. The way to do this is as follows:

First, present an ethical problem confronted by Starbucks. You can choose one such ethical problem from the video.

Then, apply the characteristics of utilitarianism that you identified for this discussion in the attempt to solve this problem.

After this, analyze how the notion of the moral good present in utilitarianism, and the characteristics that you identified in particular, shape the approach to solving this problem.Tabberer, C. [ProfTab @ OkWU]. (2010, May 5). Starbucks social responsibility video (Links to an external site.)Links to an external site. [Video file]. Retrieved from  This is a presentation of the company’s history and product buying practices, as well a discussion of the crisis in the coffee industry. Transcriptapproach to solving this problem.