Understand how implementation of marketing research can lay the foundation for a successful marketing strategy for businesses
Application to Course Objective: Understand how implementation of marketing research can lay the foundation for a successful marketing strategy for businesses
Additional Assignment Objectives:
• Generate ideas for foundation of future individual and group project(s)
• Develop understanding of course expectations for professional writing
Create a brief professional PowerPoint deck that describes an organization of your choice (within professional boundaries) facing a problem or decision. It can be a for-profit or non-profit organization and it can be a local, national, or global organization.
Put yourself in the place of a marketing manager within the organization and you have been tasked with creating an RFP.
Include the following slides:
• SLIDE ONE Title Slide. Topic, Assignment 1, Name, Date
• SLIDE TWO The organization, a brief history, and the current environment it operates in. What is going on in this industry that is relevant to this RFP?
SLIDE THREE What problem or decision might be facing this organization that would require some research?
• SLIDE FOUR Research Purpose AND One Research Objective
• SLIDE FIVE End Slide
• SLIDE SIX References
This slide deck should utilize thoughtful communication and visual design choices (choose an aesthetically pleasing professional slide template) suitable to the goal of the presentation and the professional organization.
Requirements: PowerPoint
Answer preview to understand how implementation of marketing research can lay the foundation for a successful marketing strategy for businesses
6 slides
