Perform an internal environmental analysis using the tools and concepts learned in the course
The company assigned to me for all projects is: Twitter Inc. (NYSE: TWTR)
This project is the third of four projects. I have to perform an internal environmental analysis using the tools and concepts learned in the course to date. I can draw from previous business courses to understand how organizations develop and manage strategies to establish, safeguard, and sustain their position in a competitive market.
I can review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm\’s internal resources and capabilities. It plays a critical role in formulating strategy by identifying a firm\’s strengths to capitalize on to effectively overcome weaknesses.
Outcomes Met with This Project
Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
Integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business, and human resource management;
Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies to revise a current plan or write a new plan and present a strategic plan
Course Materials and Research
You must research information about the specific company and the internal environment for this project. You are accountable for using the course materials to support the ideas, reasoning, and conclusions made. Course material\’s use goes beyond defining terms and explains the \’why and how\’ of a situation. Using one or two in-text citations from the course materials and then relying on Internet source material will not earn many points on the assignment. A variety of source material is expected, and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally, showing an understanding of the logical connections between the ideas presented from the research, the course material, and the question(s) being asked.
Success: The analysis is based on research and not opinion. You are not making recommendations, and you will not attempt to position the specific company in a better or worse light than other companies within the industry merely because you are completing an analysis on this particular company. The analysis must be based on factual information. Any conclusions drawn have to be based on factual information rather than leaps of faith
Writing the Report
Step 1 How to Set Up the Report The document has to be written in Word or RTF. No other format is acceptable. No pdf files will be graded. Use 12-point font for a double-spaced report. The final product is expected to be 10 – 12 pages. The final project may not be more than 12 pages in length, including all tables and matrices, but excluding the title page and reference page. Do no use an Appendix.
Those items identified in the technical analysis should appear under the appropriate heading in the paper. It is important to format the tables/matrices to fit the report and present the analysis clearly and concisely.
Create a title page with the title, your name, date, the course number, the instructor\’s name.
Create Topic Headings that correspond to exact sections of the project requirements.
Corporate-level strategies.
Create a partial SWOT table, perform an SW analysis, and discuss the strategic inferences/implications. Discuss what strategies would allow the company to capitalize on its major strengths and what strategies would allow the company to improve upon its major weaknesses.
Create an IFE matrix and analysis. Make sure to explain how the matrix was developed and discuss the strategic inferences and implications.
Develop a Grand Strategy Matrix. Explain how the matrix was developed and discuss the strategic inferences/implications at a corporate level and business-unit level.
Business-level strategies
Evaluate the company\’s product line, target market.
Identify and explain business-level strategies.
Functional-level strategies
Assess the company\’s organizational structure, the organizational culture, marketing production, operations, finance and accounting, and R&D that can be accomplished by viewing the company\’s website, interviews, and surveys.
Explain how these strategies align with the company\’s vision and mission statements.
Use the company\’s income statement and balance sheet to calculate four (4) key financial ratios. One key ratio must come from each of the four key categories: leverage, liquidity, profitability, and efficiency. The four (4) specific ratios selection must come from the following categories.
Leverage Ratios (Long term debt ratio, Total debt ratio, Debt-to-equity ratio, Times interest earned ratio, and Cash coverage ratio)
Liquidity Ratios (Net working capital to total assets ratio, current ratio, quick ratio, and cash ratio)
Efficiency Ratios (Asset turnover ratio, average collection period, inventory turnover ratio, and Days sales outstanding)
Profitability Ratios (Net Profit Margin, Return on Assets, and Return on Equity)
The selection of the ratios has to be relevant to the specific company, so it is important to choose wisely.
Quote industry financial average ratios correlate to the four (4) financial ratios selected for the specific company. Explain the importance of the four (4) averages to compare why averages are important to use. You may find the industry averages by going to the library. If you cannot find it on your own, reach out to the librarian as these resources are readily available.
Step 5 Conclusion
Create a conclusion. The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications derived from the main points of the project’s requirements. Finally, you will conclude the findings of the external environment analysis.
MUST USE these REFERENCES FROM COURSE WORK. I have attached to the PowerPoint with Rubic.
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