Share the name of the organization you want to create a social media strategy for
Organization Details. Please share the name of the organization you want to create a social media strategy for and provide a link to the organization’s website if applicable. Briefly describe the nature of the organization (its primary mission and organizational structure) and your interest/reasoning in choosing the organization. If you have a personal relationship to the organization, please describe that relationship, including your access to/role in managing the organization’s social/digital presence.
Organization’s social/digital platforms. Please describe the organization’s social and digital communications. What platforms does the organization use to communicate with its audiences? Does the organization have a presence on LinkedIn? Instagram? Facebook? Etc? Generally, how is each platform used? You might choose to do this in the form of a table or list. Be sure to include links to the organization’s social presence.
Publics. Generally, who are the groups that the organization is trying to reach through their social media platforms? Are they audiences of fans? Are they consumers? Are they volunteers? Other businesses?
Storytelling/Messaging. What are the key messages that are shared through the organization’s social platforms? You may choose to organize your description by types of messages, or choose some key examples that highlight the types of stories that the organization shares.
Influencers. Does the organization have/use influencers to extend their social media reach? If so, who are those influencers?
Recent campaigns/engagement. Identify the organization’s most recent social media content. What has happened on the organization’s platforms in the past 4 weeks?
Industry/Competitor observations. How does your organization compare to the social media use of its competitors? You may choose one primary competitor or a broader field of organizations.
References
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