What are the major strengths, weaknesses, opportunities and threats
1. Critique the attached Sonic Marketing Plan. Answer the following questions:
How many target audiences are there? Name them.
What are the major strengths, weaknesses, opportunities and threats? Name one of each.
Would COVID-19 be an opportunity or a threat? Explain.
Who are the five main competitors?
How will the Sonic 1000 be distributed?
What is the first-year objective?
How will the Sonic 1000 be positioned?
How will the brand generate buzz? Is this a good strategy? How would you improve it?
What type of research might be conducted to better understand the target audiences? Name 3.
Why is establishing controls important?
2. The essay should be double-spaced, 11 or 12 point type. Detailed instructions are provided in the attachment.
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