Many companies have tried and failed at online grocery ordering and delivery

1) Many companies have tried and failed at online grocery ordering and delivery. Is there grounds to think Yummi will fare more favorably. Why?

2) Yummi’s approach is more aggressive than prior attempts by others. Consider rapid deliveries, short delivery windows, and perishable merchandise. Do these features increase or decrease Yummi77’s chances of success?

3) The case offers two operational models for Yummi77: the original delivery stations and subsequent neighborhood stores. Is there room for further improvement in the company’s approach? How?

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