Online focus group
Explain the potential challenges faced in an online focus group.
Explain why companies may still rely on mail in surveys instead of their cheaper counterpart, the online survey. Defend your response.
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Potential challenges faced in an online focus group.
A focus group is a team of persons who under the guidance of a moderator, discuss a certain good or subject. Focus groups aim at getting collective responses rather than individual responses (Morgan, 2009). Their responses give a representation of the views of a population. Persons who form a focus group are often experts. An online focus group bases its discussions on the internet……………………
APA
371 words
