New product launch marketing plan II
Complete a market segmentation of no more than 400 words for your buyers. Talk about the following:
– Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
The product is new headlights for Audi cars. These headlights allow safe drive at night by switching from low to high beam when it senses incoming cars. They are brighter and allow for a better visibility.
Our target market is Family with kids, people who live in the country, people who drive for business, corporation who offer company’s car ( if you can add more consumers that would be great).
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Market segmentation
Market segmentation involves the division of the target market for your consumers into subsets that have common needs and also priorities. This is done after which strategies are designed and implemented in order to target the customers (Novak, De Leeuw & MacEvoy, 2011).
Target market profiles
A target market profile aids businesses to discover the customer forecast that will be able to offer the maximum possibility of sales achievement. The characteristics of the customer prospects for the product which is the new headlights…
APA
495 words
