Analyze which of these strategies would make more strategic sense to employ
OPTION #2: MULTINATIONAL STRATEGY
Assume you are in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multi-domestic, a transnational, or a global strategy.
In a three- to four-page paper, address the following:
Analyze which of these strategies would make more strategic sense to employ if your company’s product is mobile phones. Explain your answer.
Determine whether or not a multi-domestic strategy would be more advisable than a transnational or global strategy if your company’s product is dry soup mixes and canned soups. Explain your answer.
Analyze which strategy would it seem to make more sense to pursue if your company’s product is large home appliances, such as washing machines, ranges, ovens, and refrigerators: a multi-domestic strategy, a transnational
strategy or a global strategy. Explain your answer.
The length and formatting requirements include:
Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
Formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.)Links to an external site..
Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU-Global library is a great place to find these resources.
Throughout this course, be sure to use the Business Management & Administration Research Guide in the CSU-Global Library: https://csuglobal.libguides.com/c.php?g=791313 (Links to an external site.)Links to an external site.. Here you can:
Locate a variety of sources dealing with ethics, CSR, and business management.
Gather information specific to different aspects of business ethics.
Access writing and citing help.
Your paper should be three to four pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site.. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.
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