What are the pros and cons of direct and indirect marketing channels

#1 Ch. 15: Managing Marketing Channels and Supply Chains

Consider the following as you read:

What are the pros and cons of direct and indirect marketing channels?

#2 Ch. 16: Retailing and Wholesaling

Consider the following as you read:

What are the advantages and disadvantages of using non-store retailing methods versus traditional brick and mortar retailing?

#3 Ch. 17: Integrated Marketing Communications and Direct Marketing

Consider the following as you read:

What six elements are required for communication to occur?

#4 Ch. 18: Advertising, Sales Promotion, and Public Relations

Consider the following as you read:

What are the advantages and disadvantages of sales promotions and public relations?

#5 Ch. 19: Using Social Media and Mobile Marketing to Connect with Consumers

Consider the following as you read:

How might the convergence of the real world with social media, Smartphones, and Exotic Apps create opportunities in the future of marketing?

……………………….Answer preview………………….

The pros of direct marketing include: customers can effortless get product-information and place orders at whatever location they are at. Secondly, advertising through the internet and mobile is able to reach customers as they conduct research or when conducting a purchase. The pros include that it limits people who lack smartphones………………………..

APA

764 words

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