Media platforms
“Hit Your Mark With Matched Messaging” Watch the video below and then respond to the questions that follow:
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Develop a brief IMC for the company or product you are working on in your assignments.
First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
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XYZ Company Products
XYZ is a company that sells farm produce to its customers. The company deals with agricultural products, which means that the corporation deals with the green grocer. The company has its farm where they plant and harvest the products before selling them to their customers. The company ensures that it sells fresh and green products to its clients as that is the main reason as to why they ventured into the business………………………….
APA
620 words
