Media distribution
Media distribution: Pages: 200 words
PLEASE NOTE – MY PORTION IS ONLY Write a media release and create a media distribution list for the media release.
PLEASE NOTE- COMPANY IS RIORDIN MANUFACTURING- IF YOU CAN STILL DO THE SECTION GENERIC I CAN ADD THE RIORDIN INFORMATION MYSELF- OR if you have a guide I can use GREAT!
PLEASE NOTE- IF PREVIOUSLY USED- INDICATE AS SUCH IN TITLE THAT THIS IS A TEMPLATE ONLY!!!! I AM FINE WITH A TEMPLATE ONLY PROVIDED THAT IT IS THE SAME COMPANY.
Learning Team Assignment: Public Relations Campaign: Strategy Paper
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Resources: University Library, Internet
Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
List specific objectives for the PR Campaign. Be sure to include metrics and a timetable.
Identify the organizationÂ’s key publics for the given scenario.
Identify the risks in the strategy.
Write a media release and create a media distribution list for the media release.
Describe your tactical plan utilizing at least five of the following PR tools:
Event planning
Open house
Press conference
Community relations
Sponsorship
Corporate newsletter—internal or external
Direct mail
Internet or intranet (website, blog, podcast, social media, streaming media, webinars, etc.)
Promotional items
Promotions—sweepstakes
Spokesperson
Publications
Broadcast media (television, radio)
Format your paper in accordance with APA guidelines and use headings that correspond with each bulleted assignment requirement. Word count does not include Title or References page.
…………………..Answer preview……………………..
Riordan Manufacturing Company has organized a PR campaign aimed at promoting and introducing its products to the public. All Riordan stakeholders are expected to meet in the company headquarters in order to discuss about expansion of its business. The management of the company plans to adopt measures and strategies that are aimed at attracting more consumers, improving investor confidence and increasing its revenues…………………
APA
277 words
