Compare and contrast the differences between mass, differentiated, niche, and one-to-one marketing
Include the following in your response:
Describe the products and services that may best benefit from the use of each of these.
Describe the product or service that your current or past organization produces or sells, and which strategy your firm uses to market its goods or services. Do you feel that this is the most effective strategy? Why, or why not? Explain your answer. If you have not been employed, use a company with which you are familiar.
Your response should be at least 400 words in length. properly cite the source of the original material.
Chapter 3: Customer Relationship Management and Building Partnerships
Chapter 4: The Selling Process
Hair, J. F., Anderson, R. E, Mehta, R., & Babin, B. J. (2009). Sales management: Building customer relationships and partnerships. Boston, MA: Houghton Mifflin.
……………….Answer Preview………………
Mass marketing is the decision that a given company decides to satisfy the larger market using the same strategy and efforts. Differentiated market is where the organization identifies more than one type of market and come up with the best strategies and means to satisfy them all. Niche marketing is the strategy of an organization that decides to produce one given product for a specific identified market. One-to-one marketing is trying to produce a given product with unique features from those of the competitors…
APA
615 words
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