Your CEO wants you to recommend some rules for ensuring that the luxury brand stays on–brand in social media
1. Your CEO wants you to recommend some rules for ensuring that the luxury brand stays on–brand in social media. Provide rationale and examples.
2. What strategies do you consider best when luxury global brands are entering local markets? Why?
3. Why is neurobiology a useful addition to brand management? Could a luxury brand manage without it? Explain your position.
4.You are brand manager for a commodity brand of paper towels. Your marketing VP wants to trade up to a more upscale category of products and commit serious ad dollars in advertising. What would you advise? Why?
Requirements: 1 page
Answer preview to your CEO wants you to recommend some rules for ensuring that the luxury brand stays on–brand in social media
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