Disney broke barriers when they announced their brand new streaming service would be available with classic favorites
In November of last year, Disney broke barriers when they announced their brand new streaming service would be available with classic favorites along with new exclusive mini-series. Although many assume that a streaming service created by Disney would be an instant success, most fail to realize the difficulties in competing with large corporations like Netflix, Amazon and Apple just to name a few. In order to overcome these barriers, Disney had to utilize their capital resources and marketing techniques.
One of the most tactful strategies Disney used was utilizing other popular media networks such as ABC’s, “Dancing with the Stars”. Tom Bergeron, the host, stated that pre-enrollment for Disney+ was available along with in-depth explanations of the services wide variety of shows, this was done multiple times throughout the season awaiting it’s launch (Barnes, 2019). I believe Disney knew by using this tactic, they would prove to it’s young-adult audience that this streaming service was not just for families with children.
In addition, Disney also took advantage of advertising on their social media platforms, which combined have over 1 billion followers (Barnes, 2019). In doing so, Disney was able to target followers of series such as Star Wars, Marvel movies, Lucas Films and more. They were able to reel in cult-followers of these series by announcing that they would be offering older films and exclusive mini-series such as the Star Wars Mandalorian series. I think that Disney did this to evoke a feeling of missing out among those who enjoyed these films on a deeper level and in doing so created a tight-knit community among those who have Disney+.
Overall, I believe that the marketing strategies Disney used from in-show plugs to social media boosts contributed widely to the success of Disney+. Disney has, and will continue to be, the leader in marketing strategies and their success in different fields of media will reflect that.
Barnes, B. (2019, October 28). Disney Is New to Streaming, but Its Marketing Is Unmatched. Retrieved May 22, 2020, from https://www.nytimes.com/2019/10/27/business/media/…
here is the second one
Pepsi has recently launched a new product for 2020, it’s called Pepsi Café. Pepsi is not the first soda brand to explore the coffee market with their biggest competitor, coke a Cola already having presence. Pepsi café is not the first coffee option that Pepsi has released with Pepsi Kona being launched in the late 90s. Today domestic and international consumers have fast-paced lives that have a demand for a quick pick me up to keep the day on track. Pepsi Café has two flavors, one being original and another being vanilla. For caffeine enthusiast, this drink has double the amount of caffeine as the original Pepsi soda. Pepsi chose product as their marketing strategy, with the branding and advertising being used to get the consumer to be engaged. Pepsi has gone with the approach of using a tall, slim can to catch the consumer’s eye. When shown on an ad, Pepsi cafe has a navy-blue background behind the cans along with the famous logo on the front. Pepsi wants the audience to know that this product is still the household name Pepsi and should be treated as such. Another part of the branding that is important to explain about Pepsi café is stated on the side of the ad, saying “Cola Meet Coffee”. On an article that is on the official PepsiCo website the product is explained to, “help Americans tackle that afternoon slump with new Pepsi Café” (PepsiCo, 2019). This quote seems to show that Pepsi does not just want the consumer to see this product as coffee, but as an energy drink as well. Pepsi is a well-known company that should not have any trouble selling a product as efficient as Pepsi café.
References
Pepsi will help Americans tackle that afternoon slump with new Pepsi Café. (2019, December 12). Retrieved from https://www.pepsico.com/news/press-release/pepsi-will-help-americans-tackle-that-afternoon-slump-with-new-pepsi-caf12122019 (Links to an external site.)
Answer preview to disney broke barriers when they announced their brand new streaming service would be available with classic favorites
APA
268 words
