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Choose Topic: Marketing

Choose Topic: Marketing

Choose Topic: Marketing
Question description: The case study is DSW INC,

Grading Rubric Point Value
Executive Summary 5
Financial Overview 5
Proposed Marketing Budget 5
Situation Analysis (SWOT) – just be based on personal analysis of company 5
Product or Service Recommendation for your Company (exactly 1 idea). The recommendation which can not be to merge with another company or it can not be take the company internationally or points will be deducted from paper. 10
Market Research Strategy Method 10
Marketing Segmentation (demographics of target audience) 20
Complete Marketing Mix (required to include proposed advertising campaigns) 20
Marketing Calendar 10
Paper is required to be exactly 12 pages (that does not include the cover page or reference page) 5
APA Format (do not include the extract page); concise business-style writing with professional sources (Use Wilmington University online Library to for sited sources; wikipedia.com is not acceptable). This includes perfect spelling, punctuation and grammar

 

 

 

…………………Answer preview……………………

Marketing strategies are crucial for many firms today. Whether a firm is small or large, there will always be that need to address the needs in the market and that’s how marketing strategies end up being formulated (Hollensen, 2015). To understand more on how marketing strategies are applied, this work will focus mainly on one organization thereby trying to address various aspects of marketing……………………………..

APA

3601 words

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