Evaluate ways in which changes within an organisation’s MACRO environment might impact upon marketing strategies
In form of a REPORT evaluate ways in which changes within an organisation’s MACRO environment might impact upon marketing strategies and activities.
You are required to undertake an individual written report related to ONE of three global organisations from different industries: Volkswagen (cars), Burberry (fashion), or Lenovo (technology). The overall aim is to evaluate ways in which changes within the organisation’s MACRO environment might impact upon marketing strategies and activities.
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