Marketing research process
Prior to beginning work on your final paper, read Ford\\\’s Pitch to Wall Street: More Aggressive EV Push, New Commercial Vehicle BusinessLinks to an external site., Sample-Based Longitudinal Discrete Choice Experiments: Preferences for Electric Vehicles Over TimeLinks to an external site., Consumer Preferences for Electric Vehicles: A Literature ReviewLinks to an external site., and review the following websites for data to support your analysis: United States Census BureauLinks to an external site., Bureau of Transportation StatisticsLinks to an external site., U.S. Department of Energy GovLinks to an external site., and United States Environment Protection AgencyLinks to an external site.. Use the Marketing Research Assessment Download Marketing Research Assessmenttemplate to complete this assignment.
Complete all sections in the Marketing Research Assessment Download Marketing Research Assessmenttemplate.
To begin, write a paragraph in your own words to
- Define what “Marketing research process” means to the Ford Motor Company.
Next, after conducting research in the University of Arizona Global Campus Library and on the internet,
- Describe how each of the following sections in a marketing research plan might apply to a study in understanding consumer electric vehicle feature preferences.
- Provide one or two sentences for each section:
- Introduction
- Background and significance
- Literature review
- Research design and methods
- Preliminary suppositions and implications
- Conclusion
- Citations and references
- Provide one or two sentences for each section:
Using the topic of electric vehicles and the Ford Motor Company,
- Assess the importance of using a strong marketing research plan to accurately gain valuable information on consumer preferences.
Using Ford as an example of an international company,
- Analyze how big data helps them make better global strategic decisions.
Considering the movement toward greener technology,
- Evaluate in one or two paragraphs how the global environment influences the type of research Ford might conduct on electric vehicle markets.
In one or two paragraphs,
- Assess the importance of using marketing research to make strategic marketing decisions.
Finally,
- Analyze how Ford implements marketing research to better position its products to consumers and sell more cars.
The Marketing Research Assessment final paper,
- Must be four to six double-spaced pages in length (not including title and references pages).
- Must include a separate title page with the following:
- Title of project in bold font
- Space should appear between the title and the rest of the information on the title page.
- Student’s name
- Name of institution (The University of Arizona Global Campus)
- Course name and number
- Instructor’s name
- Due date
- Title of project in bold font
Requirements: clear
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