Marketing research is at the heart of addressing the fifth P’s of marketing
Marketing research is at the heart of addressing the fifth P’s of marketing: product, price, place, promotion, and public relations. That is, the product must satisfy aSo the product/ service is having a car rental, the cars will be parked anywhere legal and people will be able to use the car using the application in which it will have their ID and credit card details , and whenever people want to stop using the car they can click end on the application and keep the car key in the car and it locks then another person can use it.
It is a new product/service that is planned to be in the GCC need, be priced at the right level in a place where it will be seen by the right people and promoted to generate sales. The proposal is a rationale for undertaking a research project and as such it must be persuasive, written in non-technical language and thorough in its analysis.
APA STYLE 4-5 PAGES
WILL TELL YOU WHAT THE PRODUCT/ SERVICE IS WHEN ACCEPTED
Purpose and Scope
The marketing research proposal’s primary function is to state the question that the research will attempt to answer. If your proposal aims at introducing a new product/service what concept, copy and market tests should you do.
Marketing research must include an overview of the marketing environment. SWOT and PEST analyses help in understanding the marketing environment.
Objective
You should articulate your SMART objectives. In addition to stating the objective, the proposal should include a descriptive background that provides the context of why the ultimate goal is important. If there is a problem to be solved, it should be clearly stated. A timeline with major milestones or Gantt chart might be appropriate if the proposed research is of significant scope.
Audience
What should you do to accurately identify your target audience?
So the product/ service is having a car rental, the cars will be parked anywhere legal and people will be able to use the car using the application in which it will have their ID and credit card details , and whenever people want to stop using the car they can click end on the application and keep the car key in the car and it locks then another person can use it.
It is a new product/service that is planned to be in the GCC
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