The importance of marketing research in the development of the marketing strategy
Write a paper in which you justify the importance of marketing
research in the development of the marketing strategy for a company
you are familiar as a customer, employee, or other stakeholder. Think
about changes you would make to a company you have worked for,
purchased something from, or have some dealings with.
• Based on your experience with this organization, identify two (2)
areas where additional market research is needed.
• Recommend a marketing research plan based on the two (2) areas
identified. Make sure you refer to the marketing research steps
discussed in class to formulate your recommended plan. It should be
more than just recommending a survey.
• Identify areas where the competition is outpacing your selected
company and why?
• Discuss how CRM can be specifically used to increase customer
satisfaction in your selected firm?
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