Marketing Plan Preparation
Marketing Plan Preparation
Prior to beginning work on this assignment, review Chapter 2 (attached) from the required text and complete the SWOT Analysis exercise (below). The first scenario you will see of the exercise is an example of how a SWOT Analysis should be completed. After you have reviewed that scenario, review the second scenario for Zenivity Wellness Centers and complete a SWOT Analysis for that company. Be sure to develop your own SWOT Analysis that is different from what is provided in the example. You will add this analysis to your paper below.
Complete the Week 1 SWOT analysis (pasted at the bottom)
A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities, and threats of an organization, company, project, plan, or venture. Internal factors concentrate on the strengths and weakness within an organization. External factors are the opportunities and weaknesses outside the organization. The purpose of a SWOT analysis is to identify any aspects internally or externally which are significant to achieving or obstructing the desire to accomplishing an objective.
After you have completed the SWOT Analysis exercise, and using what you learned from the exercise, address the prompt below in a two- to three-page paper.
In your paper,
- Discuss the components of a SWOT analysis (Chapter 2), in your own words.
- Examine the strengths, weaknesses, opportunities, and threats of Zenivity Wellness Centers.
- Explain how an organization like Zenivity Wellness Centers can use a SWOT analysis to its advantage.
- Identify the value-added initiative of Zenivity Wellness Centers.
- Evaluate the various campaign media options e.g. Social, mobile that can be used to reach its target market to sustain its grown.
Be sure to include your SWOT Analysis for Zenivity in your paper.
In addition to utilizing the course text, support your rationale with at least one scholarly and/or credible source from the UAGC Library, or other sources such as Google Scholar.
The Marketing Plan Preparation – Exercise SWOT Analysis paper
- Must be two to three double-spaced pages in length (not including title and references pages.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
SWOT Analysis: Zenivity Wellness Centers
Strengths
- Strong brand identity built on wellness, balance, and sustainability, which appeals to urban professionals.
- Loyal customer base with high engagement, especially through user-generated content (80% of overall social media activity).
- Unique class offerings that combine yoga, fitness, and lifestyle workshops, differentiating Zenivity from typical gyms.
- Centrally located urban facilities that attract high-traffic clientele.
Weaknesses
- High rental costs in downtown locations reduce profitability and create financial pressure.
- Limited geographic presence with only a few locations, restricting reach and growth potential.
- Niche brand positioning may exclude broader audiences seeking general fitness options.
- Reliance on members for content creation could limit control over brand messaging.
Opportunities
- Expansion into suburban markets or additional cities to capture new demographics.
- Growing trend of combining wellness, sustainability, and fitness, which aligns directly with Zenivity’s offerings.
- Potential partnerships with corporate wellness programs to attract working professionals.
- Rising interest in holistic health allows Zenivity to introduce new services like retreats, nutrition counseling, or mindfulness workshops.
Threats
- Increasing competition from traditional gyms and boutique fitness studios offering similar services at lower prices.
- Market saturation as new fitness and wellness concepts emerge, reducing differentiation.
- Economic downturns could reduce consumer spending on premium wellness services.
- Risk of copycat competitors replicating Zenivity’s wellness model in other regions.
Requirements: clear
ATTACHMENTS
Answer preview to Marketing Plan Preparation
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