Read or listen to the lecture on Emotional vs. Rational buying
The Company that will be used in CoreLogic the product is the Property Tax Estimator.
Watch the video below, read the HBR article, and read or listen to the lecture on Emotional vs. Rational buying. Then, for your marketing plan, discuss whether your buyer is an emotional or logical buyer? How will this determination impact your approach to your marketing plan for your chosen organization? Respond to your peers with a recommendation he or she can use to reach their targeted audience.
Answer preview to read or listen to the lecture on Emotional vs. Rational buying
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