HSM 338 Assignment #1: Marketing plan

Think of a “blue sky speculation” the boldest, wildest, best idea you can come up with, presented in absolutely convincing detail. Many Imagineers consider this to be the true beginning of the design process and operate under the notion that if it can be dreamt, it can be built…^{.Disney culture}

Task: Develop a creative marketing strategy/plan for a new IT program (program implementation of your choice) that will be instituted within your healthcare organization. Present this in a 2 page paper – which includes resources and image identification.

Answer the 5 W’s

Who do you want to communicate to?

What do you want to communicate?

Where do you want to communicate?

When is the best time to communicate?

Why do you want to communicate?

Identify your audience

Describe the tactics you would use to introduce the program

i.e. newsletter…

What would include in a new employee orientation
What would you develop for existing staff

Provide a timeline for the rollout of the marketing plan

You must provide one example of a marketing piece that you have designed for the implementation of the new program.

You will present this marketing piece to the class on October 2nd explaining its design, rationale and objective. You have 2 minutes to present.

It can be exhibited within a PPT or in real time display

Samples: http://www.youtube.com/watch?v=XBKOp60KaPA

http://www.youtube.com/watch?v=DHD21eYGmqs

http://www.youtube.com/watch?NR=1&feature=fvwp&v=_RyHQlnMvWg

http://www.youtube.com/watch?v=slpyaZIFT-Q&feature=relmfu

http://www.youtube.com/watch?v=y85HfTG4UpU&feature=related

http://www.youtube.com/watch?v=Ah5e4Gw0YJc

http://www.youtube.com/watch?v=qpq8MDqJrGw

http://www.youtube.com/watch?feature=endscreen&NR=1&v=SB0BRQTo4DI

……………….Answer Preview……………..

The audience for the plan and tactics used to introduce the plan

The implementation of a new IT program can only be effectively implemented in a healthcare institution if it is well marketed among the, top management team, staff members and other stakeholders. Based on this, the implementation of the Electronic Healthcare Record (EHR) will require effective communication to the top management, staff members and physicians of the healthcare organization. For the marketing plan to be effective, these groups will have to be informed using different methods. For instance, staff members……………….

APA

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