HSM 338 Assignment #1: Marketing plan
Think of a “blue sky speculation” the boldest, wildest, best idea you can come up with, presented in absolutely convincing detail. Many Imagineers consider this to be the true beginning of the design process and operate under the notion that if it can be dreamt, it can be built….Disney culture
Task: Develop a creative marketing strategy/plan for a new IT program (program implementation of your choice) that will be instituted within your healthcare organization. Present this in a 2 page paper – which includes resources and image identification.
- Answer the 5 W’s
Who do you want to communicate to?
What do you want to communicate?
Where do you want to communicate?
When is the best time to communicate?
Why do you want to communicate?
- Identify your audience
- Describe the tactics you would use to introduce the program
i.e. newsletter…
- What would include in a new employee orientation
- What would you develop for existing staff
- Provide a timeline for the rollout of the marketing plan
- You must provide one example of a marketing piece that you have designed for the implementation of the new program.
You will present this marketing piece to the class on October 2nd explaining its design, rationale and objective. You have 2 minutes to present.
It can be exhibited within a PPT or in real time display
Samples: http://www.youtube.com/watch?v=XBKOp60KaPA
http://www.youtube.com/watch?v=DHD21eYGmqs
http://www.youtube.com/watch?NR=1&feature=fvwp&v=_RyHQlnMvWg
http://www.youtube.com/watch?v=slpyaZIFT-Q&feature=relmfu
http://www.youtube.com/watch?v=y85HfTG4UpU&feature=related
http://www.youtube.com/watch?v=Ah5e4Gw0YJc
http://www.youtube.com/watch?v=qpq8MDqJrGw
http://www.youtube.com/watch?feature=endscreen&NR=1&v=SB0BRQTo4DI
……………….Answer Preview……………..
The audience for the plan and tactics used to introduce the plan
The implementation of a new IT program can only be effectively implemented in a healthcare institution if it is well marketed among the, top management team, staff members and other stakeholders. Based on this, the implementation of the Electronic Healthcare Record (EHR) will require effective communication to the top management, staff members and physicians of the healthcare organization. For the marketing plan to be effective, these groups will have to be informed using different methods. For instance, staff members……………….
APA
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