Explain the importance of a solid but flexible business plan for First Flavor
The reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Also, 2 outside scholarly articles for in-text citation and references are required. Do not use Wikipedia, ask.com, online dictionaries, or etc. No PLAGIARISM and let me know if you have any questions or concerns!
Read the Chapter 2 study: Jay Minkoff, a Decision Maker at First Flavor Inc. (first page of the attached file)
Answer each question in 200 – 350 words.
1. Summarize the company’s offerings, and identify its dilemmas.
2. Read the detailed description of First Flavor, Inc. at http://www.bloomberg.com/research/stocks/private/s…
Discuss their mission and marketing objectives, and the role of a situational analysis in the company’s success.
3. Explain the importance of a solid but flexible business plan for First Flavor, Inc.
4. As a marketing manager for Flavor Strips, Inc., what other strategies might the company choose to explore?
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