Marketing mix strategies

The summary in an annotated bibliography provides an overview of whole source in 200 words for each. no more than 210 words each

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Anusha, K. (2013). Brand and Marketing Mix-A Review. Journal of Global Economics, 04(03).             http://dx.doi.org/10.4172/2375-4389.1000219

The article reviews the importance of branding and marketing mix. Notably, Anusha examines the different means of promoting a product and how the product acquires its brand name that can be resourceful in marketing. Specifically, the author emphasizes on how marketing ix has been used by organizations to gain brand image through promotion. According to Anusha, marketing mix has a direct impact…………………………